Reputation & communication
Customers and markets
Retail and real estate
Company's reputation audit
Reputation research is extremely important for companies who care about what employees or general public think about the company.
To investigate the company’s reputation we use a technique called: IFAK_RepAudit. The technique is based on the two-track approach:
1. Evaluation of internal reputation (in this case, the stakeholders — are employees at different levels);
Reputation score may consist of a comprehensive audit of internal and external reputation, and one or two components, depending on the task of such evaluation.
Audit of company's reputation can solve the following key objectives:
Investigation of internal and external communications
Effectiveness of internal and external communications
Audit of internal and external communications help you to evaluate how effective your communication strategy is. Our technique IFAK_PR Audite valuates the following aspects of communication:
1.Evaluation of internal communications(in this case the stakeholders — employees at different levels);
Study of the effectiveness of internal and external communications allows to perform the following key tasks:
An advertising effectiveness research
The main results of the study — evaluation the communication effects of advertising product. Information on communication effects of advertising allows to make a decision about changing promotional product during its development or to assess the impact on consumers of the existing a dvertising product.
Preliminary assessment of advertising product
The use of different research methods allows us to address a wide range of tasks related to the development of quality promotional product:
A comprehensive approach to pre-testing of advertising products can work with indicators that provide information about its capabilities and areas of concern:
Evaluating the effectiveness of marketing communications
Assessing the impact of advertising on the market position of the brand, the resulting performance of its activities. The main aspects of the study are the measurements: