Development of loyalty programs in Ukraine and Russia: wave 323.10.2012
By the order of the 8th International Forum "Loyal customer: where is his button?" which took place on the 10-11th of October in Kiev, Ukrainian office of IFAK Institut implemented the studies on the exploration of loyalty programs in Ukraine and Russia.
Survey findings and consumer survey were presented at the Forum by Olga Zaliznyak, Director of Research of Ukrainian office of IFAK Institut.
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Ukrainian office of international research agency IFAK Institut