Reputation & communication
Customers and markets
Retail and real estate
Local analysis of the future location
Results of the study of the future location of the object helps you choose best-use practice for a particular concept of the future project.
Local analysis of the future location of the shopping facility provides information on the following key objectives:
Survey methodology was developed by IFAK Institut and adapted for Ukraine. The sample set is constructed in accordance with the availability of areas for commercial properties. Zoning is based on data on:
Studies carried out with the aid of the method "MYSTERY SHOPPING", allow customers to look at the service process through the eyes of their customers.They allow you to diagnose the condition of the individual parameters of the service process, such as:
Methodology of the project focuses on specific aspects of the service process:
Answers to these questions are the basis for the script of visits and an evaluation form. The results of the study on service quality can be correlated with the results of customer satisfaction. Such a comparison allows us to see the gaps between customer needs and the current level of service.
The study of consumer behavior in the shop
We suggest to use a series of techniques that allow you to analyze consumer behavior during the process of selection and purchase.
The study of consumer behavior in the outlet solves a number of problems:
Tools of study
Analysis of shelf space: this tool allows you to optimize shelf space for effective presentation of the brand / product. The research can be implemented directly in the shop, and in the mode of simulated shelf space (in hall-test).
Support during the time of purchase (shopping guide): this tool allows you to answer questions about the effectiveness of goods display on the shelf and on the decision making process of choosing a brand. While studying consumer behavior we use the eye-tracking technology, which allows you to track the eye trajectory with special cameras.
Real estate market research
We provide comprehensive marketing and consulting support to projects to develop the concepts of property and promotion strategy.
Studies ofthe real estate market solves range of tasks: