Services
The main areas of expertise cover customer, brand, image and reputation research, communication and advertisement efficiency. We possess a wide range of data collection methods, from classical methods of collecting information by F2F surveys, focus groups, in-depth and expert interviews, to innovative — CATI, CAWI, On-line research, Eye-tracking test.
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Local analysis of the future location

Results of the study of the future location of the object helps you choose best-use practice for a particular concept of the future project.

Local analysis of the future location of the shopping facility provides information on the following key objectives:

  • Study of competition in the area of the future location (trade formats in a particular area / presence of other retailers);
  • Identification of potential future sales of an object;
  • Assessment of the potential customers of the future commercial facility and their description.

Survey methodology was developed by IFAK Institut and adapted for Ukraine. The sample set is constructed in accordance with the availability of areas for commercial properties. Zoning is based on data on:

  • the number of inhabitants of each zone;
  • indicators of walking / transport accessibility to the future object.
Mystery Shopping

Studies carried out with the aid of the method "MYSTERY SHOPPING", allow customers to look at the service process through the eyes of their customers.They allow you to diagnose the condition of the individual parameters of the service process, such as:

  • The quality of service at all levels of personnel interaction with the visitor /customer;
  • The quality of product presentation / brand / service;
  • Terms of trade / service provision.

Methodology of the project focuses on specific aspects of the service process:

  • The staff that  form the customer’s idea of service.
  • What are the components of the service process implemented by each of the employees that indicate the level of service to the client?
  • What formal requirements must be performed by this or that employee.

Answers to these questions are the basis for the script of visits and an evaluation form. The results of the study on service quality  can be correlated with the results of customer satisfaction. Such a comparison allows us to see the gaps between customer needs and the current level of service.

The study of consumer behavior in the shop

We suggest to use a series of techniques that allow you to analyze consumer behavior during the process of selection and purchase. 

The study of consumer behavior in the outlet solves a number of problems:

  • Analysis of the merchandising / brands on store shelves.
  • Optimization of shelf space.
  • Purchasing behavior and orientation in the store / mall.

Tools of study

Analysis of shelf space: this tool allows you to optimize shelf space for effective presentation of the brand / product. The research can be implemented directly in the shop, and in the mode of simulated shelf space (in hall-test).

Support during the time of purchase (shopping guide): this tool allows you to answer questions about the effectiveness of goods display on the shelf and on the decision making process of choosing a brand. While studying consumer behavior we use the eye-tracking technology, which allows you to track the eye trajectory  with special cameras.

Real estate market research

We provide comprehensive marketing and consulting support to projects to develop the concepts of property and promotion strategy.
Our company has extensive experience in the implementation of research projects in various segments of the real estate market: commercial real estate(retail, office, warehouse) and residential property (including cottage).

Studies ofthe real estate market solves range of tasks:

  • Analysis of the object location and developing the proposals for a better use of the site (better filling shopping facility);
  • Analysis of the current market situation and forecast of its development;
  • Analysis of the competitive environment;
  • Study of purchasing power and features of consumer behavior;
  • Analysis of transport infrastructure;
  • Estimation of vehicle/pedestrian traffic.