Reputation & communication
Customers and markets
Retail and real estate
Segmentation and positioning
Study of consumer preferences
Segmentation studies are used in the development of marketing strategy and positioning for further product / service.
Our segmentation model allows you to describe and explain the behavior of the target segment, and get an idea of their basic characteristics. For information on the most promising consumer segments, we recommend using the tool IFAK_Market_Explorer.
IFAK_Market_Explorer technique can solve the following key objectives:
Research of image and brand health
Studies of image and brand health focus on the tasks at all stages of brand management. We suggest to use a research tool IFAK_Brand_Pilot, which shows the market position of the brand in the context of separate aspects:
Application of IFAK_Brand_Pilot technique provides information on the main indicators that show the current position of the brand in the market and the associated KPI (Key Performance Indicators), as well as their dynamics.
Customer satisfaction and customer loyalty
To study the satisfaction and loyalty of your customers, we offer the procedure IFAK_Customer_compass.
The method combines the study of rational and emotional aspects of the relationship to the brand/company. The study involves identifying the aspects that determine customer satisfaction and customer loyalty, and then generates the series of key indicators: