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Methods
Portfolio of research data collection methods

Data collection methods

  • Interviews "face to face" (f2f interview): personal interview at the polls.
  • Telephone surveys / "CATI": conducting telephone interviews, including computerized (by using telephone studios).
  • Online surveys (online research): an interview with the online mode, the different target groups, using a specially designed program of data collection and analysis.
  • Focus groups / in-depth interviews: methods to prepare exclusive quality information.
  • Expert interviews: getting the unique data from leading experts in different areas (due to our personal contacts with experts in the various fields).
  • Mystery shopping: a method to evaluate the quality of the service offered by the company (making a purchase, counseling service, "mystery caller", etc.).
  • EYE-TRACKING TEST: innovative technology for the Ukrainian market meant to capture the dynamics of the human eye movement from object to object. The test can be useful in studying the perception of different forms of advertising, layout marks on the trading floor, testing and packaging of the product, etc.
  • Desk research: the processing and analysis of secondary sources of information.
  • Hall tests / home-tests: specific methods for testing concepts, advertising, image characteristics, etc., implemented in the places with target audience  or in households.