1958
ESTABLISHMENT
Gudrun and Andreas Ketels established IFAK Institut in Wiesbaden, Germany.
1966
RECOGNITION
IFAK Institut becomes a member of the international association ESOMAR and BVM.
1977-2009
MEDIASTUDIES
The beginning of the study in the field of media communications.
1994
MANAGEMENT CHANGES
IFAK Institut was acquired by Jens and Martina Winicker.
1995
MERGER
IFAK Institut moved to Taunusstein.
2001
INNOVATION
IFAK Institut became an innovative company: the usage of Eye-tracking technology.
2004
MOBILITY
Experience in online research and launching a series of studies using the PDA.
2007
UKRAINE
IFAK Institut establishes the Ukrainian office in Kyiv.
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About us
Company
Information about the Ukrainian office of international research agency IFAK Institut

Headquarter of the agency

Our company is the Ukrainian local office of the  international research agency — IFAK Institut GmbH & Co. headquartered in Germany.

IFAK Institut has provided efficient solutions on research market since 1958 and is among the Top 10 European research institutes.  Nowadays our annual turnover is up to 11.9 million Euro and about 150 employees of various specializations are working on projects all over the world.

For more than fifty years IFAK Institut has researched market, costumer, brand audit and products. Our research instruments and methods are based on decades of experience in marketing and sociological research.

Our goal — is to provide relevant and outstanding quality products to our clients, using the most flexible and efficient methods of data collection and processing, thus providing complete solutions of marketing issues. 

Since 2007 we have set up our services and unique experience in Ukraine.

Membership

IFAK Institut is a current member of ESOMAR (European Society of Marketing Research Professionals).

Moreover, company is a member of ADM (Arbeitskreis Deutscher Markt- und Sozia lforschungs institutee.V.), BVM (Berufsverband Deutscher Markt- und Sozial for schere.V.), EphmRAs’ (European Pharmaceutical Market Research Association), Die Deutsche Gesellschaftfür Online-Forschung (DGOF).

Ukrainian office of IFAK Institut is a member of Ukrainian Marketing  Association (UMA).

What we do

Our agency provides services on marketing and sociological ad-hoc research.

Our particular expertise lies in the four industries: FMCG, B2B, B2C markets, media & communication, real estate  and trade. 

Our company is capable of providing full services: from designing of the research and up to developing recommendations for research problem, both within the country and abroad (CIS, Europe, USA).

The main areas of expertise cover customer, brand, image and reputation research, communication and advertisement efficiency.  We possess a wide range of data collection methods, from classical methods of collecting information by F2F surveys, focus groups, in-depth and expert interviews, to innovative — CATI, CAWI, On-line research, Eye-tracking test.